Quality ~ Commitment ~ Excellence

We thrive on reviews like the ones below! So, we’re asking our most valued customers to contribute to our success by leaving 5 Star Google reviews.

Growing our business with customers who truly believe in the highest quality Native American jewelry and art, inspires us to do what we do best. We thank you for your loyalty and appreciate the opportunity to serve you!

Please leave a review below!
Just Click the Google Badge, scroll to the bottom, and click Write a Review.

Google Rating
Based on 16 reviews
Facebook Rating
Based on 9 reviews
Yelp Rating
Based on 5 reviews

Judy Webber
Judy W.
The family has a long history of being knowledgeable and appreciative of Native American Arts. They are willing and eager to teach and share their knowledge and advise buyers. Besides they are friendly nice people👍
Ian Budahl
Ian B.
Amazing selection of rings, and found exactly what i was looking for! Very helpful as well. Will definitely shop from again.
Patty Starkovich
Patty S.
My husband & I stopped at Hoel's after reading a recommendation in a guidebook. It was as described, a wonderful source for Native American jewelry & art. We ended up buying 2 medium sized bowls (Hopi & Acoma artist) & 2 small seed pots that we just couldn't resist.Carol very well informed about the artists and incredibly helpful. She mailed the pieces home for us. Everything arrived promptly and in perfect condition.So glad we discovered this shop and will be sure to visit again when we are in Sedona.Thank you!
Patty Henderson
Patty H.
Good place
Cynthia Kopcsay
Cynthia K.
I recommend everything. Go there!
kristina Veinote
kristina V.
rodney campbell
rodney C.
Good shop
Jody B.
Jody B.
Over 5 decades of family experience in this Authentic Indian Art and Jewelry shop! Beautiful vintage Kachinas, and Navajo jewelry are a mind blowing...
Patricia Sauter
Patricia S.
Hi Carole....My daughter & son-in -law had their wedding rings made years ago by Isaiah Ortiz & they were just perfect! .They had to send them back months ago to have new stones put in them, and have heard nothing since then... My daughter is very sick with cancer and really wants to get their rings back.. She cannot travel now & I'm trying to help her. Can you please help me to help her? I would be so grateful. Thank you...
Pamela Wallin
Pamela W.
I was looking for a specific type of Turquoise. I found a ring and bracelet that I loved and bought them both! They are extremely professional and you can trust that you are getting the real thing. Best place in Sedona!
Sheri Young
Sheri Y.
Jennifer Wanderer
Jennifer W.
Janet E.
Janet E.
Hoel's is located right before mile marker 384 (in the direction headed towards Flagstaff). Thankfully there were signs by the main road but unless you're...
Jessica Martinez
Jessica M.
Love this stop in Sedona! My first time was 3 years ago and I never forgot it! So went back again recently, still the best pieces of jewelry for a great price. It's family owned and has a homey feel to it. Thank you Carol for helping me out both times. So sweet and welcoming, I will see you the next time I'm in town!
Jennifer Whitney
Jennifer W.
This place is great and totally worth the trip. I stumbled in while passing through town thanks to some Yelp reviews, and so glad I did. Carol is absolutely wonderful and incredibly knowledgeable, and the family has been in the trade in Sedona since the 40's, so old school local and super connected and knowledgeable about current and past Native artisans of the Southwest. I was in a rush to get on the road, but ended up spending quite a while visiting and learning, and found several classic pieces. They have a beautiful and unique collection of contemporary and vintage pieces and above and beyond customer service. I will continue to have a relationship with them from LA. Do not miss while visiting Sedona!!
Sandhi Doskocil
Sandhi D.
Jody Beeler
Jody B.
Nestled in Upper Oak Creek canyon for nearly Half a century is the Crown Jewel of Native American Jewelry and artifacts, Hoel's Indian shop. Family owned and operated , you will be pleasantly surprised by the warm welcome and wide knowledge of everything you see in the store. Beautiful Handcrafted Native American Jewelry , Pottery and Kachinas, there is little to miss in this shop.Dave and Carol Watters have a wonderful collection and knowledge to go with it! Stop in today!! You will not be disappointed.
LK Green
Hoels Indian Shop is the ONLY place we will buy Native American art. I have been going there for 35 years and my husband for over 50 years. We trust Carol and David to have the highest quality treasures and we never fail to find something we can't live without! We highly recommend making the beautiful drive to Oak Creek Canyon to see their amazing shop and visit with the friendly, knowledgeable owners of this special gem of store.
Elisa Brooks
Elisa B.
A M A Z I N G !!!!!Lived in Sedona for years and No trip would be complete without going to Hoel's. This charming gem has been family owned forever and is a Destination. Beautiful. The shop, the jewelry, people, cabins, ambiance! Did I say: Ambiance. You can't even believe it is all real because everything is that "special". You feel special when you visit because the owners, the people that help you and the ambiance is so Special. You just have to go there and see it! You will be Amazed. Gorgeous gems! Love it all!!!!
Maria Purcina Ferreira Prata
Maria Purcina Ferreira P.
María Purcina ferreira Prata I present my Work works Art.plástica Maria Purcina is for sale Phone 1 404 953 0748. Thank you all guys God bless world! !
Ken Griffith
Ken G.
A great place!Authentic Jewelery.Wonderful people.A must visit.A fun and beautiful drive!Don't miss out!
Robert Mccormick
Robert M.
Elisa B.
Elisa B.
When going on vacation, I say this shop is a Must See! Any kind of occasion, I know you will find just what you need. Artisan's that you won't believe...
Lerin Ramsay Winter
Lerin Ramsay W.
Hoel's is one of the finest Native American Art Shops in one of the most beautiful locations in the world, owned by two of the nicest folks ever ~ A "Must See" in Sedona, Arizona!
Eiko Ross
Eiko R.
Janice Arandelovic
Janice A.
Zachary Pfaff
Zachary P.
A beautiful shop with amazing and authentic merchandise, and run by some equally amazing people.
Melinda Scatena
Melinda S.
Gene Quintana
Gene Q.
Joseph Dlugosz
Joseph D.
Chris Ireland
Chris I.
เสื้อผ้าคาวบอย อินเดี้ยน
เสื้อผ้าคาวบอย อ.
雨宮Amemiya Norio教夫
雨宮Amemiya N.
Toshio Sei
Toshio S.
Kristine Friday Ahlskog
Kristine Friday A.
Garland Mary
Garland M.
Ray Bagshaw
Ray B.

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